My profile
Here's a TV spot for Chicken Licken about a snowman and his childhood adventures.
This is a print ad and poster for Virgin Atlantic that was aimed at soccer-phobes during the 2010 World Cup hype-machine.
These dummy pictures were part of an ambient campaign for fast food restaurant Wimpy. We hid them with pics received at the Kodak lab. As you went through your newly developed photographs you'd suddenly stumble one of our fakes. When you turned it around there was an ad which mentioned that you should 'Wake Up' with a Wimpy coffee.
This is a poster and web banner for Ghost Pops. The poster was printed as a lenticular. When you walked past it the man morphed into a Zombie.
This diary for Cell C acted as a guide on how to go green. The main attraction was a solar powered cell phone charger built into the cover. It also included hundreds of tips on living sustainably, written as four line limericks.
Here's a TV spot for Chicken Licken's tiny Slider burgers. It's about a drunk dude who wakes up in a tiny room after a hectic night of partying.
No-frills airline kulula.com asked us to leverage the brand to customers in transit. Instead of screening a high-budget blockbuster, we gave passengers a copy of the Kubrick classic 2001: A Space Odyssey to enjoy as their in-flight entertainment. This stressed the brand's approach of providing customers with a low cost, no-frills way to fly.
Piggies like cake nom nom nom.
This is the first of five prelaunch teaser commercials for 8ta, South Africa's fourth cellular network. 8ta (an SMS abbreviation for Heita) is a local greeting meaning hello. The purpose of the campaign was to create intrigue around the brand's name (which still wasn't known by the public) before the brand's launch.
The second prelaunch teaser for 8ta that features two space travelers greeted by an unexpected visitor.
A boy meets a team of tooth fairies in the third teaser for 8ta.
A colonial soldier encounters a tribe Zulus in the fourth teaser for 8ta.
The fifth and final prelaunch teaser for 8ta shows earth's first contact with an alien race.

Who the heck is this guy?

Peet Engelbrecht is a freelance copywriter and general advertising person. Sometimes he writes about himself in the third person. If you'd like him to write for you, give him a shout.


My Portfilio.

Check out my portfolio in the header above. Scroll left and right using the arrow buttons and click on the preview image to open the porti-piece.


If you'd like to see a wider range of my work, feel free to drop me a mail.


Or just download and watch my 8bit inspired reel.

Credentials

I have over 6 years of copywriting experience. I've worked on countless brands in almost every business sector. I'm versed in all media, from web, to TV, to writing brochures and brand activations. I can present, conceptualize and do a bunch of other stuff too (like write code for websites like this one.)


Download my CV for more info, work experience and a list of my awards.

Blog

Check out my blog by clicking here or subscribe by clicking here.